Crunch’s Single “Twerk & Roll” off His New Album Lethal Still Making Waves on the Music Scene
Having played in the background for a while, Los Angeles-based artist Crunch steps out of the curtains with his album Lethal, which houses the lead single “Twerk & Roll.” The album was released on all digital streaming platforms on July 22, 2021, and the music video for the lead single was released on YouTube on August 2, 2021.
Crunch has built a name for himself in the underground music scene for years and is affiliated with some of music’s biggest names. He has worked in affiliation with music acts like Tupac and Christina Millian. He appeared as a stand-in and photo double for Tupac Shakur and appeared in John Singleton’s film, Poetic Justice, Jeff Polack’s Above The Rim, and The Menace to Society directed by The Hughes Brothers. He also made cameo appearances in Tupac’s music videos like “I Get Around,” “Keep Your Head Up,” and “Holla if You Hear Me.” Crunch credits most of his career growth to his experience working with the iconic rapper. “Working with Tupac was a cool learning experience. I learned what to do and what not to do, which have helped me understand the business better. His music video for “Turn It Up” featured 13-year-old Christina Milian when it premiered.
His recent project Lethal is a follow-up to his previously released mixtapes and records. His goal is to make an impact with his latest release and stamp his presence as a solid one in the music industry. Crunch’s music style revolves around real hip-hop and lyricism. He makes music not just to entertain but also to send a message to his audience. “I am hip-hop. I was born to rap. Many are called, and few are chosen. I was given a gift, it’s my responsibility to share it with as much of the world as that will listen,” he said.
With the influence and credibility he has built, he facilitated Madonna’s current manager, Guy Oseary, getting his start in the industry. He also set out to build his brand and let the world know all he has to offer. Beyond music, he owns a clothing line that offers designs for lovers of Hip-hop and entertainment. In the next few years, his goal is to achieve massive success in the music industry. He also hopes to help other artists become successful by giving them the start they need to get ahead in the music industry.
Crunch has started working on his next project while promoting his recently released project. He hopes to make it to every part of the United States and get them to enjoy his music. “I want everyone who reads my story to know that I bring them hip-hop music and entertainment like they have never heard or seen.”
“Twerk and Roll” has already amassed tens of thousands of views on YouTube, with the lead single “Twerk & Roll” also getting thousands of streams on streaming platforms. He hopes the project keeps getting attention and support from hardcore hip-hop fans.
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