Nobl Thirst Launches an Awareness Party to Rave Reviews and Creates a Lasting Ripple Effect
Every company’s victory deserves to be celebrated extravagantly, and Nobl Thirst held nothing back when they threw a party in T-Building at Shoreditch house. The party proved to be a massive success with an unexpected full house to show creatives how easy it is to make a lifestyle change to help our planet.
Nobl Thirst is a company on a mission to become the lowest carbon footprint drinks brand in the UK. Their product NOBL WATR now meets the needs of creatives demanding convenience, value, and sustainability. Upon Nobl’s inception, its team identified the three most significant emitters of carbon in the drinks industry: production, distribution, and packaging, all of which have been invested heavily.
“We really wanted to put together a casual, sneakers-only event where creatives could just be themselves and vibe to hip-hop while bringing their attention to Nobl Water, a product that can help them live a more sustainable lifestyle,” explained Nobl Thirst CCO Mars Kelly. “Never in my wildest dreams did I think a ‘water party’ would spread like wildfire via word of mouth, to the point where many well-known artists, celebrities, and influencers couldn’t get inside because the event was at max capacity.”
“I’m from Courchevel in the French Alps, and it tastes wise,” said Olympian Jonty Learoyd. “In my opinion, up there with the big names like Evian and Vittel. It truly tastes like water from the Alps.”
With an influential guest list of over 350 RSVPs in the event, the party hit its capacity around 10 pm. Guests that managed to get inside were awed at the positive “no flex” vibe. The event was graced by notable culture change agents, including platinum recording artist DTG, singer and playboy centerfold painter Nahlii, artist SBK, and TikTok creator Richard Sales, who said, “What a fun event. Packed with atmosphere and most importantly, a brand innovating for change in such a crowded market.”
The event’s guest list also included the well-respected marketing director for LADBible group Maya Orr, who said, “The party was vibrant and a celebration of urban London culture. Brands with a mission are the future and was reflected by the large and respectable turnout of the event.” Nafe Smallz and Adidas official DJ Pjay were also present and described the event as “a vibe that needs to be recreated. Energy levels were unmatched, and non-stop skanking. Let’s not forget Nobl’s amazing concept with their eco-friendly water. If you weren’t there, cry about it later and come to the next one.”
“For a long time, sustainability has been painted as something quite ‘uncool,’ through events,” said Sophie Beeching. “It is exciting to see Nobl at the forefront of London’s cultural scene.”
Nobl Thirst bridges the gap between sustainability, music, and culture with their experiential events. The outcome was something no one had expected, with people going wild and vibing to hip-hop while drinking water. “It was so amazing seeing people enjoying their Picante’s and Nobl Water drink on the dance floor in equal measure,” said Nobl co-founder Rav Sandhou. “The crowd and vibe at Shoreditch house that night personified why London is so cool.”
Media Contact
Company Name: Nobl Thirst
Contact Person: Mars Kelly
Email: Send Email
Phone: +44-1111-1111
Country: United Kingdom
Website: www.noblthirst.com
