Batonrouge News Reporter

The world of fine jewelry is a dynamic one. Influenced by the media, art, culture, fashion, entertainment and other industries. Jewelry trends ebb and flow with the seasons, ushering in exciting and innovative designs and styles, while leaving others nothing more than a memory.

This season, one fine jeweler is empowering its customers to buck the trend and pave their own path when seeking out the perfect engagement ring. Known for always being on the forefront of the jewelry industry, Augusta, GA based Windsor Fine Jewelers has something special to offer its customers this year.

Recently, the company has announced the launch of its online engagement ring builder, melding innovative technology with design and jewelry to help prospective buyers create the engagement ring of their dreams; one deserving of that special someone in their lives.

An Experience as Unique as The Recipient

Shopping for an engagement ring is a very special time in anyone’s life. It marks a major milestone in relationships, having found that one special someone to spend the rest of their days with.

It is a process that most individuals save up for, and spend considerable time and effort on. After all, they only get one shot to get it right, and (hopefully) get a ‘YES!’ out of it. Windsor Fine Jewelers wants to make that experience one that is as special as the love of their lives, and one that they’ll always remember for all the right reasons.

Breaking the mold, Windsor Fine Jewelers sought to create a shopping experience that put the power of design into the hands of the customer. It was from this idea that the store’s engagement ring builder was conceptualized, expertly engineered, and expertly launched.

A Creative Way to Shop for an Engagement Ring

Windsor Fine Jewelers is known for staying ahead of trend within the jewelry industry, offering a robust selection of breathtaking fine jewelry certain to put a smile on any lucky recipient’s face.

Hand curated and designed by some of the industry’s leading artisans, its range of engagement rings is as impressive as it is diverse. From classical styles and elegant settings, to modern, bold rings that scream ‘look at me’, the company has something for every taste and personality.

Yet for some shoppers, customizing their ring adds an element of personalization that just can’t be had with rings purchased ‘off the shelf’. In the past, customizing a ring involved meetings with a jeweler, consultations on options, styles, settings, gemstones and more.

In 2020, and as the state continues to struggle with COVID-related challenges, in-person meetings had taken a backseat to Zoom calls and digital modes of communication.

Seeking a better way to empower its customers, Windsor Fine Jewelers launched its much anticipated online engagement ring builder. This new web app puts shoppers in the driver’s seat, allowing them to build the perfect engagement ring tailored to that special someone in their life.

How the Engagement Ring Builder Works

The new engagement ring builder can be found on their official website. As an online tool, shoppers can access the builder from a smartphone, tablet or PC, right from the comfort of their own home.

Once the ring builder has loaded, shoppers begin their journey by choosing from one of five metals for the ring’s band. Options include the likes of Platinum, Yellow or Rose Gold, White gold, and mixed arrangements.

With each selection, the page below refreshes with options custom-made to the specifications selected by the shopper.

Next up is the center stone shape, with options including classics such as princess and round, to elegant shapes like oval, pear, emerald and marquis.

From there, shoppers can choose the style of ring they desire, such as the timeless Solitaire, Halo or non-halo designs. Lastly, the shopper can select a price range that fits their allotted budget.

After this final step, the page underneath the builder will be populated with all of the rings that meet these unique requirements, leaving the shopper with a breathtaking selection of the finest engagement rings uniquely fitting their loved one’s style.

About Windsor Fine Jewelers

Conveniently located in Augusta, GA, Winsor’s Story began with a passion for connecting people with immaculate jewelry for any occasion. From its humble beginnings, Windsor Fine Jewelers has grown to become one of the National Jeweler Magazine’s top ten independent jewelers in America.

Those interested in learning more about Windsor Fine Jewelers or in trying out the engagement ring builder from themselves, are encouraged to visit the official website.

Media Contact
Company Name: Windsor Fine Jewelers
Contact Person: Shane Thompson
Email: Send Email
Phone: (706) 738-7777
Address:2635 Washington Rd
City: Augusta
State: Georgia
Country: United States
Website: www.windsorfinejewelers.com/